Anxiety Awareness Campaign

This animated video was created as part of a public service campaign to raise awareness about anxiety and destigmatise mental health struggles among students. Using a first-person narrative, the video portrays the internal experience of anxiety, the emotional challenges faced, and the transformative impact of reaching out for help. The design process focused on combining expressive motion design with minimal yet impactful typography to authentically communicate vulnerability and hope within a short timeframe. Visual pacing, colour transitions, and typographic emphasis were intentionally crafted to evoke empathy, encourage openness, and empower viewers to seek support for their mental wellbeing.