CupCompass II

For the Cup Compass brand launch video, I developed a dynamic animation that captures the brand’s essence of global exploration through coffee. The process involved storyboarding a 30-second to 1 minute narrative highlighting the unique city-inspired flavours, designing animated transitions that integrated architectural patterns from each location, and bringing the brand’s vibrant visual identity to life with smooth motion graphics and playful typography. The final animation was produced in both full screen display format for presentations and a vertical reel format optimised for social media, ensuring consistent impact across platforms. I also designed some Social Media Posts for the brand, highlighting it's unique products using high-end mockups, that exude elegance and salutes the rich coffee culture celebrated across the world.